12/7/2023 0 Comments Target deskconnect![]() In my view, Apple’s acquisition of the team and app has several interesting aspects.įirst, the app integrates with numerous Apple devices, software programs and services in a similar way to IFTTT, a very popular platform-neutral automation service. The app, which has been available for $2.99, will be changed to a free app by Apple later today. Neither company has disclosed the acquisition amount or terms, although it is likely it was a sub-$10 million deal. The company originally created a DeskConnect app to make it easy to transfer items between iPhone devices and Apple Mac computers, so the team had previous experience dealing with Apple-only products and software.Īccording to a TechCrunch report, DeskConnect had "raised an unannounced seed round… in the range of a couple million from Lowercase, Eniac and General Catalyst."Īcquisition Terms, Rationale and Commentary The app was an Apple Design Award winner (as judged by Apple) and was also a best App Store app for 2015.īelow is a how-to explainer video about the Workflow app: The group created the Workflow app for iOS, which enables users to automate a series of tasks in and between applications for iPhone, iPad and Apple Watch devices. Iceland and San Francisco-based DeskConnect was founded in 2012 by Ari Weinstein, Conrad Kramer, Ben Feldman and Nick Frey. It's a tiny acquisition for Apple, but a telling one, since it shows the company's intention of providing greater connectivity between apps, services and hardware as the Internet of Things (IoT) becomes more prevalent. The app allows users to easily create automated functions between other software apps and run those automations on any Apple device, including iPhone, Apple Watch and iPad. Apple ( NASDAQ: AAPL) has acquired DeskConnect, the maker of the popular Workflow automation application.
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